UG Update (Underground Rebrand)
I oversaw this rebrand for Tampa Underground Network from start to finish. We created and refined a new logo and brand that resonated with the culture of the community, and created a new website and social media presence to go with it. The launch included new merch, a series on social media, and all new brand assets. We even created an Instagram reel to unveil the rebrand itself. Watch it here!
Wildfire Network Rebrand
I directed the rebrand for this and worked with the designer to make it come to life. We worked with the client to explore what about the legacy logo felt true to their culture and values, and sketched up a new concept that held onto those things while making a logo that is clean, print & digital friendly, and communicates something important about Wildfire Network and who they are.
Urban Youth Justice Rebrand
For this project, the client actually enjoyed their logo but it wasn't the right format or design for online and print materials. I directed the rebrand for this organization, which included talking the client through what to keep and what to reimagine, and worked with the designer to produce the actual design. We then went on to create a new website and some other collateral to match.
CREATED Rebrand
This rebrand was a unique one, because while they actually liked what they had, the image and icon used in the original logo was not their own and they were in the process of trademarking the logo. They also didn't have a real branding kit, so we took the opportunity to do a refresh for them. I worked with the client and our team to produce a logo and brand that kept what they loved, but made it their own, and put together a whole new brand kit that they could carry with them as they grew.
Rhythmos Brand Guide
For this client we helped create their logo that communicated as clearly as possible the two worlds (tech and ministry) that they operated in. From there, we created a brand guide that was storybrand focused, which is just one of the approaches that I have found helpful in helping clients shape their brand and communication.
WHAT DO YOU WANT TO SEE NEXT?